Sans Normal Jeliy 7 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Ghosta Neue' by Black Studio and 'Aeroport' by Brownfox (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, confident, energetic, modern, punchy, impact, momentum, clarity, modernity, oblique, rounded, geometric, compact, blocky.
A heavy, oblique sans with rounded, geometric construction and broadly open counters. Strokes are uniform and dense, with softened corners and a slightly condensed internal spacing that keeps letters feeling compact even at display sizes. Curves lean toward circular bowls (notably in C, O, Q) while diagonals are robust and clean, producing a steady, forward-tilting rhythm. Figures are similarly stout and simplified, with smooth joins and minimal detailing for high-impact silhouettes.
Best suited to display settings where weight and slant can do the work: bold headlines, promotional graphics, event posters, and energetic brand systems. It also fits packaging and apparel-style applications where a compact, high-contrast silhouette is needed against busy backgrounds.
The overall tone is assertive and fast, with a sporty, headline-driven energy. Its forward slant and thick, rounded shapes read as confident and contemporary, leaning more toward action and promotion than quiet editorial text.
Designed to deliver maximum impact with a clean, geometric voice: a streamlined, oblique sans meant to read quickly, feel modern, and project momentum in short bursts of text.
Uppercase forms look stable and poster-like, while the lowercase maintains strong presence through large shapes and wide apertures. The italic angle is consistent across letters and numerals, helping lines of text feel cohesive and in motion.