Sans Normal Samid 12 is a regular weight, very narrow, low contrast, upright, very short x-height font.
Keywords: headlines, posters, branding, packaging, children's, playful, whimsical, handmade, retro, quirky, space-saving, friendly tone, display impact, casual branding, condensed, monoline, rounded, tall, airy.
A condensed, monoline sans with tall proportions and rounded, softly finished terminals. Strokes stay even and clean, with gentle curves in bowls and counters and a slightly uneven, hand-drawn rhythm that keeps repeated forms from feeling purely geometric. Capitals are especially slender and vertical, while lowercase forms are compact with small counters, giving the face a light, airy texture in text. Numerals follow the same narrow, upright construction and read clearly at display sizes.
Best suited to headlines, posters, packaging, and brand marks where a tall, compact footprint is useful and the quirky rhythm can be a feature. It also fits playful editorial callouts, titles, and short UI labels where space is tight and a friendly tone is desired. For longer reading, it will generally perform better at larger sizes with generous line spacing.
The overall tone feels friendly and quirky, with a casual, handmade flavor that suggests a retro sign-painter sensibility rather than a strict industrial sans. Its narrow stance and soft curves create a lighthearted, approachable voice that works well when you want personality without heaviness.
The design appears intended to provide a space-saving, condensed sans that stays warm and characterful, blending clean monoline construction with subtle hand-drawn irregularity. It prioritizes charm and distinctiveness in display settings while keeping letterforms simple and readable.
The extreme verticality and tight internal spaces make it feel more at home in short lines than dense paragraphs, and the slightly irregular rhythm becomes more noticeable as size increases. Round letters (like O and C) maintain a soft ellipse-like shape that reinforces the informal character.