Sans Normal Miri 3 is a very bold, very wide, medium contrast, upright, normal x-height font visually similar to 'ATC Duel' by Avondale Type Co., 'Muller Next' by Fontfabric, 'Cy Grotesk' and 'Cy Grotesk Std' by Kobuzan, and 'Heading Now' by Zetafonts (names referenced only for comparison).
Keywords: posters, headlines, branding, packaging, signage, playful, retro, chunky, friendly, punchy, impact, approachability, retro display, brand presence, poster emphasis, rounded, blunt, blocky, soft corners, high impact.
A heavy, wide sans with oversized, rounded countershapes and blunt terminals. The design leans on circular and oval geometry, producing soft, balloon-like forms with thick joins and minimal modulation. Letters sit on a steady baseline with compact apertures and counters, giving the text a dark, tightly packed color at display sizes. Diagonals are sturdy and simplified, and curves are generous, creating a consistent, solid silhouette across caps, lowercase, and numerals.
Best used for posters, headlines, large-scale signage, and packaging where strong silhouettes and high visual presence are desired. It can also work for bold brand marks and short taglines, especially where a friendly retro tone is appropriate, but will feel dense in long body copy.
The overall tone is bold and approachable, with a retro display feel that reads as fun rather than formal. Its chunky proportions and rounded shapes suggest a lighthearted, slightly cartoonish voice suited to attention-grabbing messaging.
The font appears designed to maximize impact and legibility at large sizes through wide proportions, simplified shapes, and rounded geometry. Its construction prioritizes bold, unified silhouettes that stay consistent across glyphs for confident display typography.
The lowercase shows single-storey constructions (notably the a and g) and simplified, geometric bowls, reinforcing a sign-painter/poster sensibility. Numerals are equally weighty and rounded, maintaining a cohesive, high-impact rhythm in mixed text.