Sans Normal Iski 6 is a very bold, very wide, medium contrast, upright, normal x-height font visually similar to 'ATC Duel' by Avondale Type Co., 'Bureau Grot' and 'Rhode' by Font Bureau, 'Molde' by Letritas, and 'Favela' by Machalski (names referenced only for comparison).
Keywords: headlines, posters, packaging, branding, signage, punchy, playful, retro, friendly, assertive, impact, approachability, retro display, headline clarity, rounded, soft corners, bulky, compact, high impact.
A heavy, rounded sans with blocky geometry and generous curves. Counters are relatively small for the weight, with sturdy verticals and broad horizontals that create a dense, poster-like texture. Terminals are clean and largely squared-off but softened by rounded joins, producing a strong silhouette without sharp brittleness. The rhythm is chunky and compact, with straightforward constructions and minimal interior detailing that keeps shapes legible at large sizes.
Best suited to large-scale applications where impact and immediacy matter—headlines, posters, storefront or wayfinding signage, and bold brand marks. It also fits packaging and promotional graphics that benefit from a friendly, retro-leaning voice. For longer text, it works more as a punchy accent than a primary reading face.
The overall tone is bold and upbeat, leaning toward a retro display feel that reads as friendly rather than severe. Its rounded massing gives it an approachable, cartoon-adjacent warmth while still delivering a confident, attention-grabbing presence. The wide stance and heavy color make it feel energetic and a bit cheeky in headlines.
The design appears intended to deliver maximum visual weight with rounded, simplified forms that stay readable and cohesive at display sizes. Its proportions and sturdy construction suggest a focus on bold branding and attention-first typography rather than delicate detail or text economy.
Lowercase forms maintain the same bulky, simplified logic as the capitals, helping mixed-case settings look cohesive and intentionally stout. Numerals are equally weighty and rounded, matching the letterforms for consistent color in short numeric strings and big callouts. In paragraphs, the density can feel intense, so the design reads best when given room via generous tracking and line spacing.