Sans Normal Bilay 17 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Osande' and 'Osande TXT' by XdCreative (names referenced only for comparison).
Keywords: ui text, product design, editorial, signage, branding, modern, neutral, clean, friendly, functional, versatility, legibility, clarity, modern utility, neutral branding, geometric, monoline, open apertures, round terminals, wide counters.
This sans serif shows a largely monoline construction with smoothly rounded bowls and clean, unbracketed joins. Curves read as near-circular in letters like O, C, and G, while straight-sided forms (H, N, E) keep a crisp, engineered rhythm. Counters are generous and apertures stay open, helping letters like a, e, and s remain distinct at text sizes. The lowercase leans toward single‑storey shapes (notably a and g), with straightforward stems and softly finished terminals; numerals are similarly simple and even, designed to sit comfortably alongside the letters without sharp contrast or ornament.
It suits interface typography and product environments where clean forms and steady paragraph color matter, and it scales well from labels and navigation to short editorial passages. The straightforward shapes also make it a solid choice for wayfinding and corporate communications that need a neutral, contemporary voice.
The overall tone is contemporary and approachable, combining geometric clarity with mild warmth from its rounded forms. It feels calm and dependable rather than expressive, aiming for clarity and consistency across long strings of text.
The design appears intended as a general-purpose, modern sans that prioritizes legibility and a smooth, even texture. By using simple geometric curves and restrained detailing, it aims to remain versatile across many layouts while keeping a subtly friendly feel.
Spacing appears even and stable, with a balanced texture in paragraphs and clear differentiation between similar shapes (e.g., I/L, O/0 aided by proportion and interior space). The design avoids quirky details, relying on uniform stroke behavior and broad counters for legibility.