Sans Normal Asgas 7 is a regular weight, normal width, monoline, upright, normal x-height font visually similar to 'Oslo' by Wilton Foundry and 'Haboro Sans' by insigne (names referenced only for comparison).
Keywords: ui text, body text, editorial, signage, branding, clean, neutral, modern, friendly, versatility, readability, neutrality, clarity, geometric, open apertures, low contrast, crisp terminals, even rhythm.
A clean sans with low contrast strokes and a largely geometric construction. Round letters are close to circular with smooth curves and consistent stroke thickness, while straight-sided forms keep crisp, square-cut terminals. Counters are open and generous, and the overall spacing reads even, producing a steady, straightforward texture in both uppercase and lowercase. Figures are simple and contemporary, matching the same restrained, uniform drawing style.
Works well for interface typography, product copy, and general-purpose editorial settings where an unobtrusive, clean sans is needed. The open forms and even rhythm also suit wayfinding and signage, and it can support modern branding systems that rely on a neutral typographic voice.
The tone is neutral and contemporary, prioritizing clarity over personality. Its smooth, rounded forms and uncomplicated details give it a friendly, approachable feel without becoming informal.
The design appears intended as a versatile, modern workhorse sans: straightforward geometry, minimal detailing, and consistent stroke behavior aimed at dependable readability across a wide range of sizes and contexts.
Uppercase shapes feel stable and slightly wide in their round forms, while the lowercase maintains clear differentiation and a tidy, unembellished finish. The punctuation shown in the sample text integrates unobtrusively, supporting continuous reading.