Sans Normal Egdam 3 is a light, normal width, low contrast, italic, normal x-height font.
Keywords: branding, editorial, advertising, interfaces, packaging, modern, clean, airy, friendly, refined, clarity, warmth, motion, versatility, modernity, humanist, rounded, open apertures, soft terminals, slanted.
This typeface is a slanted sans with a gentle, humanist construction and rounded curves throughout. Strokes stay even and smooth, with soft, subtly tapered terminals that keep the texture light and flowing. Counters are open and generous, and many letters show a slight calligraphic swing in their diagonals and joins, giving the rhythm an easy forward motion. Proportions feel balanced and readable, with straightforward geometric foundations that are warmed by small irregularities in curvature and stroke endings.
It works well for branding and marketing where a contemporary, personable italic voice is desired, and it can carry short editorial passages with a smooth reading rhythm. The clean shapes and open counters also suit UI accents, product packaging, and signage where clarity and tone both matter. It’s particularly effective for headings, subheads, captions, and highlighted text that benefits from a built-in sense of motion.
The overall tone is modern and approachable, with an airy, understated elegance. Its slant adds energy without feeling aggressive, making it feel dynamic yet calm. The rounded shapes and open forms lend a friendly, conversational voice suitable for contemporary communication.
The design appears intended to provide a versatile italic sans that reads cleanly while adding warmth and momentum through rounded geometry and soft terminals. It aims to balance modern simplicity with humanist nuance so it can move between functional communication and expressive display without losing coherence.
In the samples, the italic angle is consistent and helps create cohesive line flow in longer text. Uppercase forms remain simple and uncluttered, while lowercase shapes add personality through rounded bowls and softly curved descenders. Numerals follow the same smooth, open construction for a consistent typographic color alongside text.