Sans Superellipse Huben 3 is a very bold, narrow, low contrast, upright, normal x-height font visually similar to 'Midnight Sans' by Colophon Foundry, 'Akkordeon' by Emtype Foundry, 'Neusa Neu' by Inhouse Type, 'Amsi Grotesk' by Stawix, and 'Calps Sans' by Typesketchbook (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, assertive, industrial, retro, sporty, headline, impact, space-saving, geometric consistency, display clarity, brand presence, blocky, compact, rounded corners, sturdy, punchy.
A compact, heavy sans with rounded-rectangle construction and tightly controlled counters. Strokes stay essentially uniform, with blunt terminals and softened corners that keep the shapes from feeling sharp. The proportions are condensed with a tall, straight-sided feel, and many letters use squared bowls and arches (notably in B, D, O, and P), producing a dense, poster-ready texture. Curves are simplified into superelliptical forms, and apertures remain relatively closed, emphasizing solidity over airiness.
Best suited to large-size applications where dense, high-impact letterforms are an advantage—headlines, posters, logos, packaging, and short calls to action. It also fits wayfinding and signage contexts that benefit from sturdy, simplified shapes, though it will feel heavy for long-form text.
The tone is bold and no-nonsense, with a utilitarian, athletic edge. Its compressed, blocky rhythm reads as confident and attention-grabbing, evoking scoreboard, packaging, and industrial labeling aesthetics rather than delicate editorial typography.
The design appears intended to deliver maximum impact in a condensed footprint while keeping a friendly, manufactured smoothness through rounded corners. Its superelliptical construction suggests a deliberate push toward geometric consistency and strong typographic color for display use.
The lowercase follows the same squared, rounded-corner logic as the uppercase, creating strong family cohesion. Numerals are similarly weighty and compact, with rounded-rectangle interior spaces that match the overall geometry and maintain consistent color in running text.