Sans Normal Ihroj 7 is a regular weight, very wide, low contrast, upright, normal x-height font.
Keywords: branding, packaging, posters, headlines, signage, friendly, playful, modern, soft, casual, approachability, soft modernity, display clarity, brand friendliness, rounded, monoline, bulbous, open counters, smooth.
A rounded sans with smooth, monoline strokes and generously softened corners throughout. The letterforms lean on circular and oval geometry with broad bowls and open counters, while terminals end in rounded caps that keep edges from feeling sharp. Proportions are notably wide, with roomy horizontal spacing and a steady baseline rhythm; diagonals and joins are kept simple and sturdy, giving the shapes a calm, even color in text.
Well suited to brand identities that want an inviting, contemporary voice, as well as packaging, posters, and attention-grabbing headlines where the wide, rounded shapes can breathe. It also works for signage and UI moments that benefit from high friendliness and clear, open forms, especially at medium-to-large sizes.
The overall tone is warm and approachable, with a slightly toy-like softness that reads as friendly rather than technical. Its wide stance and rounded detailing give it a relaxed, contemporary feel that suits upbeat, informal messaging.
The design appears intended to deliver a clean sans-serif skeleton with deliberately rounded, softened edges and expansive proportions, prioritizing approachability and visual ease. Its consistent stroke weight and circular construction suggest an aim for simple, dependable readability paired with a playful personality.
Capitals and lowercase share a consistent rounded construction, helping headings and mixed-case text feel cohesive. Numerals follow the same soft, wide geometry, remaining clear and sturdy at display sizes while maintaining a gentle, non-aggressive presence.