Sans Normal Imkar 2 is a very bold, wide, monoline, upright, normal x-height font visually similar to 'Contempo Gothic' by Arkitype and 'TT Commons Classic' and 'TT Hoves Pro' by TypeType (names referenced only for comparison).
Keywords: headlines, posters, packaging, kids branding, logos, playful, friendly, chunky, bubbly, retro, approachability, high impact, soft geometry, display emphasis, rounded, soft, stout, compact, cartoonish.
A heavy, rounded sans with soft corners and smooth, monoline strokes throughout. Forms are built from broad curves and generous counters, producing a compact, pillowy silhouette; joins and terminals are consistently blunted rather than sharp. The overall rhythm is even and stable, with simple geometric construction in the capitals and slightly more informal, single-story shapes in the lowercase, keeping the texture dense and highly legible at display sizes.
Best suited for headlines, short statements, and branding where a soft, attention-grabbing voice is needed. It works especially well on packaging, posters, social graphics, and logo wordmarks that benefit from rounded, high-impact forms and a friendly presence.
The letterforms communicate a warm, approachable tone with a distinctly playful, cartoon-friendly energy. Its inflated shapes and softened geometry feel casual and upbeat, evoking mid-century pop and contemporary kid-forward branding alike.
The design intention reads as a bold, approachable display sans that prioritizes softness and immediacy over sharp precision. It aims to deliver maximum impact with minimal complexity, using rounded geometry and consistent stroke weight to create a cheerful, accessible texture.
Spacing appears comfortably open for such heavy strokes, helping prevent clogging in rounded counters at larger sizes. Numerals match the same soft, chunky construction, making mixed alphanumeric settings feel cohesive and intentionally friendly.