Sans Normal Imkar 5 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Aftika', 'Aftika Soft', and 'Heavitas Neue' by Graphite and 'Cogenta' and 'Cogenta Text' by SRS Type (names referenced only for comparison).
Keywords: headlines, posters, packaging, logos, kids media, playful, friendly, chunky, retro, youthful, approachability, high impact, fun display, brand friendliness, rounded, soft, bulbous, bouncy, cartoonish.
A heavy, rounded sans with soft corners, broad curves, and compact counters that stay open despite the dense stroke weight. Letters are built from simple, geometric-ish forms (circles and rounded rectangles) with smooth joins and a consistent monoline feel. The uppercase reads sturdy and blocky with generous rounding, while the lowercase leans toward single‑storey constructions (notably a and g) and maintains a short-armed, simplified structure. Numerals follow the same inflated, pillow-like construction, with clear silhouettes and rounded terminals throughout.
Best suited for headlines, short blurbs, and branding where a friendly, high-impact voice is needed—such as posters, playful packaging, social graphics, and logo wordmarks. It can work for short passages at large sizes, but the dense weight and tight counters suggest using it sparingly for longer reading.
The overall tone is warm and approachable, with an intentionally chunky, toy-like presence that feels upbeat and informal. Its exaggerated softness and wide stance suggest a cheerful, slightly retro display personality rather than a neutral utility sans.
The design appears intended to deliver maximum visual presence with softened, approachable letterforms—prioritizing bold readability and a fun, inviting character for display typography.
In text settings the shapes hold together as a cohesive, high-impact texture; the rounded joins and tight internal spaces create a bold, poster-like rhythm. The design emphasizes friendliness over sharp precision, with simplified details that keep word shapes smooth and cohesive at larger sizes.