Sans Superellipse Oldez 7 is a bold, very narrow, low contrast, upright, normal x-height font visually similar to 'Merchanto' by Type Juice (names referenced only for comparison).
Keywords: headlines, posters, packaging, logos, signage, retro, friendly, quirky, punchy, playful, space saving, display impact, soft geometry, retro flavor, rounded, condensed, compact, soft, sturdy.
A compact, rounded sans with superellipse-like construction: straight-ish stems and bowls are softened by generously radiused corners and subtly squarish curves. Strokes are heavy and even, with minimal modulation and tight internal counters, creating a dense, poster-ready texture. The proportions are strongly condensed, with tall, narrow capitals and similarly compressed lowercase; terminals are mostly blunt and squared-off rather than tapered. Curves on letters like C, G, O, and S read as rounded rectangles, and the numerals share the same blocky, softened geometry for a consistent set.
Best suited to headlines and short phrases where its condensed, rounded mass can read as a strong graphic element—posters, branding, packaging, and storefront or wayfinding-style signage. It can work in UI labels or captions when space is limited, but its dense counters and heavy color are most effective at display sizes.
The overall tone feels upbeat and approachable, mixing a utilitarian sign-painter sturdiness with a light, quirky bounce. Its rounded-rectangle shapes give it a retro, mid-century flavor while keeping a contemporary cleanliness, making it feel bold in attitude without looking aggressive.
Likely designed to deliver maximum impact in minimal horizontal space, pairing a condensed skeleton with softened superellipse curves for a distinctive, friendly display voice. The consistent, low-modulation stroke treatment suggests an emphasis on uniform texture and easy reproduction across print and digital contexts.
Spacing appears intentionally tight, emphasizing vertical rhythm and an efficient footprint. Small details like the simple, compact punctuation and the blocky figures reinforce a display-oriented voice, while the clean silhouette keeps it legible at moderate sizes.