Serif Other Lizu 7 is a bold, wide, medium contrast, italic, normal x-height font.
Keywords: headlines, posters, magazine, branding, packaging, dramatic, fashion, editorial, theatrical, luxury, display impact, stylized elegance, dramatic voice, modernized serif, high-contrast cuts, wedge terminals, ink-trap feel, chiseled, angular.
A right-leaning, display-oriented serif with heavy strokes shaped by sharp, triangular cut-ins and cut-outs that create a faceted, chiseled silhouette. Serifs and terminals read as wedge-like and blade-sharp, with internal counters often interrupted by diagonal apertures that give several letters a split, stencil-like rhythm without becoming a true stencil. Curves (C, O, S, 8) are built from bold, sweeping forms with pointed notches, while diagonals and joins (K, M, N, V, W, X) emphasize angularity and strong directional flow. Spacing appears generous for a display face, and the overall texture alternates between dense black masses and crisp internal cuts, producing a lively, high-impact pattern in words and headlines.
Best suited for headlines, poster typography, and editorial display where the cut-in details can be appreciated at larger sizes. It can work well for branding and packaging that benefits from a bold, stylized serif voice, especially in short phrases, logos, and titling.
The font conveys a theatrical, fashion-forward tone—confident, dramatic, and slightly mischievous. Its razor-cut details and slanted stance suggest speed and glamour, with a stylized elegance that feels suited to statement typography rather than neutral reading.
The design appears intended to reinterpret a traditional serif structure through aggressive, angular incisions and wedge terminals, creating a decorative display face that balances classic letterforms with a modern, cut-paper or carved-metal aesthetic.
Lowercase forms continue the same carved logic, with distinctive notched bowls and sharp entry/exit strokes that make repeated letters form a striking rhythm. Numerals are similarly sculpted, with the 0 and 8 especially emphasizing split counters; the overall effect remains consistent across letters and figures.