Sans Normal Pumaf 5 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'FF Nort' by FontFont, 'Corelia' by Hurufatfont, 'Core Sans A' and 'Core Sans AR' by S-Core, 'June Pro' by Schriftlabor, and 'Artico' and 'Artico Soft' by cretype (names referenced only for comparison).
Keywords: headlines, posters, packaging, logos, kids branding, friendly, playful, chunky, approachable, retro, impactful display, friendly tone, softened boldness, brand warmth, rounded, soft corners, blobby, compact counters, heavy terminals.
This typeface is built from thick, rounded strokes with gently squared outer corners and minimal modulation, giving it a soft, chunky silhouette. Curves are broad and full, with compact internal counters (notably in B, 8, and 9) that stay open but feel dense at text sizes. Terminals are consistently blunt and rounded, and joins are smooth, producing a cohesive, rubbery rhythm across both uppercase and lowercase. Proportions read expansive and stable, with strong horizontal presence and a slightly bouncy, informal fit in the lowercase.
It works best where immediate impact and friendliness are priorities—headlines, posters, packaging, and bold UI moments like feature banners or calls to action. The thick strokes and soft geometry also suit logos and branding for playful, informal products, especially where the type needs to feel inviting and robust.
The overall tone is upbeat and approachable, with a warm, toy-like softness that feels casual rather than corporate. Its heavy, rounded forms suggest friendliness and humor, leaning toward a retro, pop display sensibility while remaining straightforward and legible.
The design appears intended as a high-impact rounded sans that prioritizes warmth, simplicity, and visual punch. Its softened corners and dense shapes aim to keep bold text feeling friendly and non-aggressive, making it well suited to playful display typography.
Uppercase shapes are sturdy and simplified, while the lowercase introduces more character through rounded shoulders and single-storey forms (such as a and g). Numerals are bold and highly pictorial, with smooth curves and tight counters that emphasize impact over finesse.