Sans Normal Kigoj 3 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Kardinal' by Ani Dimitrova, 'Mundo Sans' by Monotype, and 'Plusquam Sans' by Typolis (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, informal, lively, retro, sporty, approachability, motion, display impact, casual tone, slanted, rounded, soft terminals, compact caps, open apertures.
A slanted, rounded sans with smooth, continuous curves and softly finished terminals. Strokes stay fairly even throughout, with gentle swelling at curves and a steady, confident weight that holds up well in larger settings. Uppercase forms feel compact and slightly condensed in their counters, while the lowercase shows a more calligraphic rhythm—single-storey a and g, a curved-shoulder r, and a looping y—giving the face a lively, handwritten-adjacent texture without becoming script. Numerals are sturdy and clear, with rounded bowls and simple, energetic diagonals.
This font fits best in short-to-medium text where personality matters: headlines, posters, packaging, and brand marks that want an energetic, friendly voice. It also works well for signage and promotional copy where the slant can add movement and emphasis, especially at display sizes.
The overall tone is upbeat and approachable, with a sporty, retro-leaning warmth. Its consistent slant and rounded geometry create a sense of motion, making text feel conversational and active rather than formal or technical.
The design appears intended to blend sans simplicity with a more human, energetic flow, using rounded construction and a steady slant to project motion and friendliness. It prioritizes immediacy and character over strict neutrality, making it well suited to attention-grabbing, approachable typography.
Spacing and proportions create a bouncy line rhythm, especially in mixed-case settings where the lowercase introduces more gesture than the uppercase. The font maintains clarity through open shapes and uncomplicated joins, helping it stay readable while still feeling expressive.