Sans Normal Efrub 18 is a light, wide, low contrast, italic, normal x-height font.
Keywords: ui, editorial, branding, presentations, packaging, clean, modern, friendly, airy, refined, legibility, neutrality, approachability, contemporary tone, text utility, monolinear, rounded, oblique, open counters, humanist.
This typeface is a slanted, monolinear sans with rounded construction and generous internal space. Curves are smooth and continuous, with open apertures and softly finished terminals that keep forms readable. Proportions feel roomy and horizontally expansive, while the overall rhythm remains even across uppercase, lowercase, and numerals. The lowercase shows straightforward, contemporary shapes (notably a single-storey “g” and open “e”), and the figures follow the same light, unobtrusive drawing for a consistent texture in text.
It suits interface typography and product experiences where a clean, unobtrusive italic voice is needed, as well as editorial callouts, captions, and short paragraphs. The friendly roundness also works well for contemporary branding and packaging systems that want a modern, approachable tone.
The overall tone is clean and contemporary with a friendly, approachable softness. Its slant adds a sense of motion and informality without becoming overly expressive, giving it a polished but easygoing character.
The design appears intended to provide a versatile italic sans that stays legible and calm in continuous reading while adding a gentle forward emphasis. Its open shapes and softened terminals suggest a focus on clarity and approachability rather than sharp, technical precision.
Uppercase forms are simple and geometric-leaning with rounded bowls and clear joins, while the lowercase maintains open counters that help prevent clogging at smaller sizes. Numerals appear clear and evenly weighted, pairing well with text for mixed alphanumeric settings.