Sans Normal Tymes 7 is a very bold, normal width, medium contrast, upright, normal x-height font visually similar to 'Formata' and 'Formata W1G' by Berthold, 'Rotulo' by Huy!Fonts, 'Praxis Next' by Linotype, 'Koning Display' by LucasFonts, 'MVB Magnesium' by MVB, and 'Newbery Sans Pro' by Sudtipos (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, bold, playful, approachable, retro, impact, approachability, display clarity, playfulness, rounded, soft, chunky, compact, heavy.
A heavy, rounded sans with compact proportions and broad, smoothly curved strokes. Corners are softened throughout, with subtly flattened terminals and a generally low-detail, high-mass silhouette that keeps counters open for the weight. The lowercase is sturdy and simple, with single-storey forms (notably the “a”) and a short, robust “t,” while the uppercase maintains wide, stable shapes and a slightly squarish roundness. Numerals follow the same chunky, rounded construction, with clear, uncomplicated forms that match the letters’ overall rhythm.
Best suited to headlines, posters, branding marks, packaging, and bold signage where a friendly, high-impact voice is needed. It can work for short UI labels or calls to action when ample size and spacing are available, but its dense weight is most effective in display-driven layouts.
The tone is confident and friendly, leaning playful rather than formal. Its soft geometry and dense color feel energetic and welcoming, with a slightly nostalgic, poster-like presence that reads as bold and approachable.
The likely intention is a bold, rounded sans optimized for strong visibility and an inviting personality. It aims to deliver immediate impact with simple, sturdy forms that stay legible while projecting a warm, playful character.
The design emphasizes strong word shapes and a consistent, even texture at display sizes, with smooth curves and restrained cut-ins that avoid sharpness. In longer lines of text, the weight produces a dark, emphatic typographic color, making spacing and line length important for comfortable reading.