Sans Normal Asrah 10 is a regular weight, normal width, monoline, upright, normal x-height font visually similar to 'TT Chocolates' by TypeType (names referenced only for comparison).
Keywords: ui text, editorial, branding, signage, presentations, clean, modern, neutral, friendly, technical, clarity, utility, neutrality, contemporary, geometric, open apertures, large counters, low contrast, crisp terminals.
This sans-serif shows a geometric skeleton with smooth, near-circular bowls and generally even stroke weight throughout. Curves are clean and continuous, with crisp, largely horizontal/vertical terminals that keep the forms tidy and controlled. Uppercase shapes are straightforward and balanced, while lowercase forms maintain open counters and clear apertures for legibility. The numerals follow the same rational construction, with simple, readable silhouettes and consistent proportions across the set.
It works well for interface copy, product and corporate communications, and general editorial text where clean shapes and consistent rhythm support fast reading. The straightforward numerals and clear letterforms also suit dashboards, wayfinding, and presentation typography.
The overall tone is modern and neutral, with a friendly clarity that feels contemporary rather than stylized. Its restrained geometry and low visual noise give it a practical, technical calm suited to information-forward typography.
The design appears intended as a dependable, general-purpose sans with geometric cleanliness and high everyday legibility, prioritizing consistency and a contemporary, unobtrusive voice.
Spacing and rhythm appear even in running text, producing a steady texture without strong calligraphic modulation. Round letters (like O/C/G) read especially smooth and consistent, helping the font feel cohesive across headlines and paragraphs.