Sans Normal Velev 13 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'Muller' and 'Muller Next' by Fontfabric and 'Achates' by Karandash (names referenced only for comparison).
Keywords: ui labels, branding, packaging, editorial, posters, friendly, casual, modern, approachable, lively, warmth, readability, informality, motion, versatility, rounded, soft terminals, humanist, open counters, slanted.
A slanted sans with rounded construction and softly finished terminals, giving strokes a smooth, continuous feel. Forms lean consistently and favor open apertures, with simple, uncluttered geometry and low stroke modulation. Curves are generous and circular in letters like C, G, O, and Q, while diagonals (A, K, V, W, X, Y) keep a clean, even rhythm. The lowercase shows a straightforward, single-storey approach (notably a and g), and the figures match the same rounded, gently angled style for a cohesive texture in text.
Works well for UI labels, short paragraphs, and product or brand messaging where a warm, modern voice is desired. The clear, open forms also suit editorial callouts, marketing copy, and poster headlines that benefit from a lively slanted texture without feeling decorative.
The overall tone is friendly and informal, with a breezy, conversational energy. Its rounded shapes and steady slant feel contemporary and approachable rather than technical or severe, making it well suited to relaxed, human-centered messaging.
Likely designed as a versatile italic companion with a rounded, humanist sensibility—aiming for everyday readability while adding a subtle sense of movement and friendliness. The consistent slant and softened terminals suggest an intention to keep the tone modern and approachable across both display and text settings.
Spacing appears even and unforced, producing a smooth, readable line in the sample text. Round dots and soft joins help maintain clarity at text sizes, while the italic angle adds motion without becoming overly expressive.