Sans Normal Karaj 15 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Noah' by Fontfabric, 'Facundo' by Latinotype, 'Geograph' by Sarah Khan, 'Masserini' by Studio Sun, and 'Gravita' by TipoType (names referenced only for comparison).
Keywords: headlines, branding, posters, packaging, signage, sporty, confident, friendly, contemporary, energetic, impact, approachability, motion, clarity, modernity, rounded, oblique, geometric, smooth, compact.
A rounded, geometric sans with a pronounced forward slant and sturdy, monoline strokes. Curves are built from clean circular and elliptical forms, with soft corners and generous counters that keep the texture open despite the heavy weight. The proportions feel compact and efficient, with short-looking extenders and a steady rhythm that reads evenly in blocks of text. Terminals are clean and uncomplicated, favoring smooth joins and consistent stroke endings over sharp detailing.
This font performs best in display-led contexts such as headlines, brand wordmarks, posters, and packaging where its weight and slant can carry personality at a glance. It can also work for short blocks of emphasis text (pull quotes, callouts, UI highlights) where a warm, energetic voice is desired.
The overall tone is upbeat and direct—friendly rather than formal, with a punchy, active stance created by the slant and robust shapes. It conveys modern, approachable confidence and a slightly sporty energy, making it feel well suited to attention-grabbing messaging without becoming aggressive.
The design appears intended to combine geometric clarity with a friendly, rounded finish and a dynamic oblique posture. It prioritizes strong presence and quick recognition, aiming for a modern display sans that stays approachable and legible in bold, high-impact settings.
In the sample text, the strong diagonal emphasis creates forward momentum, while the rounded construction keeps letterforms approachable. Uppercase forms are broad and stable, and the numerals appear designed to match the same rounded, geometric logic for cohesive display settings.