Sans Normal Apdut 13 is a regular weight, normal width, monoline, upright, normal x-height font visually similar to 'All Round Gothic' by Dharma Type (names referenced only for comparison).
Keywords: ui text, product design, branding, wayfinding, packaging, modern, friendly, clean, techy, approachable, clarity, approachability, modernity, versatility, rounded, geometric, open apertures, smooth curves, soft corners.
A rounded geometric sans with smooth, evenly weighted strokes and generously curved joins. Letterforms lean on circles and soft rectangles, producing wide bowls and consistent radii across counters. Apertures are notably open (especially in forms like C, G, S, and e), and terminals tend to finish with clean, rounded cuts rather than sharp points. The uppercase feels structured and stable, while the lowercase keeps a simple, contemporary construction with single-storey a and g and a compact, tidy rhythm in text.
Well-suited to interface typography, dashboards, and product branding where a clean, contemporary voice is needed without feeling cold. The open apertures and rounded construction also work well for signage and wayfinding, and for packaging or marketing headlines that benefit from a friendly, modern impression.
The overall tone is modern and friendly, pairing a clean, functional skeleton with softened geometry. It reads as approachable and contemporary, with a subtle tech and product-design sensibility rather than a formal or editorial voice.
The design appears intended to deliver a crisp, contemporary sans that stays highly legible while softening the tone through rounded geometry. It balances functional clarity with an approachable character, aiming for versatility across both display and everyday text settings.
The numeral set follows the same rounded geometry, with clear distinctions and smooth curves that stay visually consistent with the letters. Rounded shoulders and broad counters help maintain clarity in longer lines, while the simplified shapes keep the texture even and calm.