Sans Normal Lunos 10 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Duplet' and 'Duplet Open' by Indian Type Foundry and 'TT Commons™️ Pro' by TypeType (names referenced only for comparison).
Keywords: headlines, posters, branding, sports, packaging, sporty, punchy, playful, modern, energetic, impact, motion, approachability, modernity, rounded, oblique, soft corners, compact, heavy.
A heavy, rounded sans with a pronounced forward slant and broad, low-contrast strokes. Curves are smooth and full, with softly squared terminals and generous rounding in bowls and counters. Uppercase forms read compact and sturdy, while lowercase shows single-storey a and g with large apertures and chunky joins. The rhythm is dense and even, with short-looking ascenders/descenders and numerals that are wide, simple, and strongly weighted for impact.
Best suited for display work such as headlines, posters, branding marks, sports and event graphics, and bold packaging callouts where the slanted stance can convey speed and emphasis. It also works well for short UI labels or promotional banners when strong contrast against the background is available.
The overall tone is energetic and friendly, combining a sporty italic motion with bold, cushioned shapes. It feels assertive without being sharp, projecting a playful confidence suited to attention-grabbing messaging.
The design appears intended to deliver maximum impact with a contemporary, rounded voice—pairing a dynamic italic angle with sturdy, geometric forms to create an approachable but forceful display presence.
Round letters like O, C, and G emphasize near-circular geometry, and diagonals (V, W, X, Y) keep a consistent oblique stance that reinforces motion. The heavy weight closes smaller counters at display sizes, favoring strong silhouettes and clear word shapes over fine detail.