Sans Normal Lobom 14 is a very bold, wide, low contrast, italic, normal x-height font.
Keywords: headlines, posters, branding, sportswear, packaging, sporty, energetic, bold, confident, friendly, impact, momentum, modernity, approachability, visibility, oblique, rounded, geometric, blocky, soft corners.
A heavy, forward-slanted sans with broad proportions and rounded, geometric construction. Strokes are consistently thick with minimal contrast, producing compact counters and a dense, high-impact texture. Terminals and joins are smoothly finished rather than sharp, and many forms show subtle cut angles that reinforce the oblique motion. The overall rhythm is sturdy and even, with large, simple shapes that stay legible at display sizes.
Best suited to headlines, short statements, and branding moments where impact and motion matter. It works well on posters, packaging, sports or fitness visuals, and bold UI callouts where a forward-driving, contemporary voice is desired. For long-form text, the dense counters and heavy texture will generally be more effective in larger sizes and with generous spacing.
The font projects an assertive, athletic tone with a modern, approachable friendliness. Its slanted stance and substantial weight give it urgency and momentum, while the rounded forms keep it from feeling harsh. The result feels promotional and action-oriented, suited to punchy, attention-grabbing messaging.
The design appears intended to deliver maximum presence with a dynamic, forward-leaning posture, combining geometric roundness with a strong promotional voice. It prioritizes bold silhouette clarity and a cohesive, modern look across letters and figures.
Uppercase forms read as stable and sign-like, while the lowercase maintains strong silhouettes with compact apertures. Numerals are similarly bold and rounded, matching the letterforms in color and presence, making mixed alphanumeric settings feel cohesive.