Sans Normal Kurip 7 is a bold, wide, low contrast, italic, normal x-height font visually similar to 'EquipExtended' by Hoftype, 'Neue Reman Gt' by Propertype, 'Ezra' by Sarid Ezra, and 'TT Norms Pro' by TypeType (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, promo graphics, dynamic, sporty, confident, modern, urgent, momentum, impact, modern utility, display legibility, oblique, rounded, geometric, compact counters, high impact.
A heavy, oblique sans with smooth, geometric curves and a compact, forward-leaning stance. Strokes are consistently solid with minimal modulation, and terminals are cleanly cut, giving the forms a crisp, engineered finish. Round letters like O and Q read as near-ellipses with tight interior counters, while diagonals (A, K, V, W, X, Y) feel sharp and energetic. Numerals are similarly robust and slanted, with simplified shapes that prioritize immediate recognition at display sizes.
Best suited to headlines, large-scale messaging, and branding where a strong, forward-driving voice is needed—such as sports, fitness, automotive, or event promotion. It can also work for short UI callouts or labels when used sparingly and given enough size and spacing for clarity.
The overall tone is fast and assertive, with a pronounced sense of motion from the oblique angle and dense color on the line. It conveys contemporary, action-oriented energy—more performance and impact than refinement—while staying clean and broadly familiar in its forms.
The design appears intended to deliver high-impact communication with a sense of speed, using a strong slant, sturdy geometry, and simplified, readable forms that hold up well in attention-grabbing display contexts.
Spacing appears generous enough to keep the heavy strokes from clogging, but the compact counters suggest it benefits from moderate tracking in tighter layouts. The lowercase maintains a straightforward, single-storey construction where applicable, reinforcing a utilitarian, modern rhythm.