Sans Normal Kubem 3 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'AG Royal' by Berthold, 'Passenger Sans' by Indian Type Foundry, 'Neue Haas Unica' and 'Neue Haas Unica Paneuropean' by Linotype, and 'Gordita' by Type Atelier (names referenced only for comparison).
Keywords: headlines, posters, branding, sports, packaging, dynamic, sporty, confident, modern, punchy, impact, momentum, clarity, modernity, slanted, rounded, geometric, clean, compact.
A heavy, right-slanted sans with smooth, rounded curves and largely uniform stroke weight. Letterforms lean on simple geometric construction with open counters and trimmed, slightly angled terminals that keep shapes crisp at display sizes. Proportions feel compact with broad curves in bowls and a steady rhythm across the alphabet, while figures are similarly sturdy and straightforward, designed to hold their shape under emphasis.
Best suited for headlines, posters, and short-to-medium display copy where the weight and slant can do the expressive work. It fits branding and packaging that need a bold, energetic voice, and it can be effective for sports, tech, or promo graphics that benefit from a sense of motion.
The overall tone is energetic and assertive, with a forward-leaning posture that suggests speed and momentum. Its thick silhouettes and clean geometry read as contemporary and utilitarian, projecting confidence without feeling ornamental.
The design appears intended to deliver a strong, contemporary italic voice with high impact and clear shapes. It prioritizes bold presence and fast readability in display contexts while keeping the construction clean and consistent.
The slant is consistent across capitals, lowercase, and numerals, helping text maintain a cohesive flow in longer lines. Rounded forms like O, C, and G stay smooth and balanced, while diagonals in letters such as K, V, W, and X add a sharp, athletic snap to the texture.