Serif Other Ihri 2 is a very bold, wide, medium contrast, italic, short x-height font.
Keywords: headlines, posters, packaging, book covers, branding, retro, lively, playful, swashbuckling, storybook, display impact, vintage flavor, expressive tone, brand character, soft serifs, bracketed, rounded terminals, calligraphic, bouncy.
A very heavy, right-leaning serif with soft, strongly bracketed serifs and rounded terminals that create a cushioned, inked-on-paper feel. Strokes show subtle modulation and lively curvature, with frequent flaring at joins and ends that gives the forms a sculpted, slightly bulbous silhouette. The lettershapes are compact in the lowercase, with generous weight and tight internal counters that emphasize a dark, rhythmic texture in text. Capitals are broad and emphatic, with noticeable entry/exit spur details and a gently irregular, hand-cut consistency across the set.
Best suited to display settings where its heavy, animated forms can shine—headlines, posters, packaging, and logo or wordmark work that benefits from a vintage, characterful serif. It also works for short bursts of text such as pull quotes or cover blurbs when a bold, personable tone is desired.
The overall tone is exuberant and nostalgic, evoking vintage advertising, storybook titling, and theatrical signage. Its bold slant and chunky serifs add motion and personality, reading as confident, slightly mischievous, and warmly informal rather than austere or academic.
The design appears intended as a high-impact decorative serif that blends calligraphic motion with chunky, softened serif details. It prioritizes personality and period flavor over neutrality, aiming to deliver a distinctive, energetic voice in prominent typographic roles.
In the sample text, the dense color and compact counters create a strong headline presence and a distinctly textured paragraph feel at larger sizes. Numerals share the same rounded, flared finishing, keeping the set cohesive and giving figures a classic, display-oriented character.