Serif Other Ihra 9 is a regular weight, wide, medium contrast, italic, normal x-height font.
Keywords: editorial, magazine, book covers, branding, packaging, bookish, quirky, retro, witty, lively, add personality, evoke tradition, editorial warmth, playful emphasis, bracketed, calligraphic, soft serifed, slanted, ink-trap hints.
This typeface is a slanted serif with gently calligraphic construction and moderate stroke modulation. Serifs are bracketed and slightly flared, with softened terminals that feel inked rather than machined. The drawing shows lively curvature and subtle irregularity in join behavior, giving letters a slightly bouncy rhythm. Counters are open and round, while many strokes taper toward ends, creating a warm, animated texture in text. Figures follow the same angled, serifed logic, with smooth curves and noticeable entry/exit shaping.
It suits editorial settings where a warm, characterful serif is desired—magazine features, pull quotes, and short-form reading. The distinctive italic texture also makes it effective for branding, packaging, and display lines such as headlines, titles, and promotional copy where personality matters.
Overall, it conveys a personable, slightly mischievous tone—more playful than formal—while still reading as a classic serif at a glance. The slant and soft terminals add motion and friendliness, suggesting an editorial voice with character rather than strict neutrality.
The design appears intended to blend familiar serif conventions with an expressive, handwritten-leaning italic voice. Its goal seems to be comfortable readability paired with a distinctive, slightly decorative flavor that stands out in both titles and running text.
Uppercase forms feel sturdy and traditional, but the italic energy and terminal shapes keep the color from becoming rigid. Lowercase features pronounced cursive-like movement in letters such as a, f, g, and y, which adds charm but also makes the texture more distinctive at smaller sizes.