Sans Normal Likir 3 is a very bold, normal width, low contrast, italic, tall x-height font visually similar to 'Mayberry' by Ascender, 'FF Milo' and 'FF Sero' by FontFont, 'Mute' by Indian Type Foundry, 'Roihu' by Melvastype, 'Akwe Pro' by ROHH, and 'Monsal Gothic' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, social ads, sporty, energetic, confident, modern, playful, attention grabbing, motion emphasis, impact display, brand presence, oblique, geometric, rounded, compact, punchy.
A heavy, oblique sans with smooth, rounded construction and a compact, forward-leaning stance. Strokes are consistently thick with minimal contrast, producing dense letterforms and strong color on the page. Curves are generous and nearly circular in bowls and counters, while joins and terminals stay clean and blunt, keeping the silhouette crisp at larger sizes. The uppercase feels sturdy and blocky, and the numerals match with wide, simplified shapes that read as bold and contemporary.
This font performs best in headlines, posters, and display settings where bold, kinetic typography is desired. It fits sports and active-lifestyle branding, punchy promotional graphics, and packaging or labels that need quick shelf impact. For longer text, it is better used sparingly as an accent due to its dense weight and strong slant.
The overall tone is assertive and high-energy, with a distinctly sporty, headline-driven presence. Its rounded geometry softens the impact just enough to feel approachable, giving it a contemporary, upbeat personality suited to attention-grabbing messaging.
The design appears intended to deliver a fast, modern display voice—combining geometric roundness with a powerful, oblique stance to create instant emphasis and a sense of momentum.
The italic angle is pronounced and consistent, creating a sense of motion across both uppercase and lowercase. Counters remain relatively open for such a heavy style, helping maintain clarity, while the overall rhythm favors compact forms that build strong emphasis in short phrases.