Sans Normal Likir 18 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'FF Zwo' by FontFont, 'Informative' by Latinotype, 'Roihu' by Melvastype, 'Akwe Pro' by ROHH, and 'Nogal' by TipoType (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sportswear, energetic, friendly, sporty, contemporary, informal, impact, motion, approachability, modernity, display, rounded, oblique, geometric, compact, high-impact.
A heavy, oblique sans with rounded, geometric construction and smooth, low-contrast strokes. Curves are generous and somewhat squarish in places, with broad bowls and softened corners that keep the texture dense and even. The design leans forward consistently, with compact apertures and sturdy joins that hold up well at display sizes. Numerals follow the same sturdy, rounded logic, reading clear and uniform alongside the letters.
Best suited for headlines, posters, and branding where a bold, forward-leaning voice is needed. It can work well on packaging and promotional graphics, especially in contexts that benefit from a sporty or energetic feel. For longer passages, its dense texture and compact apertures suggest using generous size and spacing.
The overall tone is upbeat and assertive, combining a sporty forward motion with a friendly, approachable softness in its rounded forms. It feels contemporary and informal, suited to attention-grabbing messages without becoming harsh or technical.
Likely designed as a modern display sans that emphasizes motion and impact through a consistent oblique stance and rounded geometric forms. The intention appears to balance strong presence with a friendly, approachable character for marketing-forward typography.
The strong slant and tight internal spaces create a dark, cohesive typographic color, making short lines and headlines feel punchy. Round characters like O/C/S and the bowls in B/P/R appear particularly full, reinforcing the font’s compact, high-impact rhythm.