Sans Normal Vimoz 3 is a bold, wide, low contrast, italic, normal x-height font visually similar to 'Muller', 'Muller Next', and 'Nexa' by Fontfabric; 'Greenwich' by Mint Type; and 'Golca' by Pepper Type (names referenced only for comparison).
Keywords: headlines, branding, posters, packaging, advertising, energetic, confident, sporty, modern, friendly, emphasis, impact, momentum, clarity, readability, rounded, clean, smooth, open counters, compact joins.
This is a heavy, right-leaning sans with smooth, rounded construction and minimal stroke modulation. Counters are generally open and generously sized, helping the forms stay legible despite the dense weight. Curves are clean and continuous, terminals are simple and mostly blunt, and the italic angle creates a consistent directional rhythm across letters and numerals. Proportions skew broad, with sturdy verticals and compact joins that keep the texture even in longer text.
It works well for brand marks, headlines, and promotional messaging where a bold, dynamic tone is desired. The broad proportions and open shapes also make it suitable for packaging, posters, UI highlights, and sports or tech-oriented graphics. It can function for short-to-medium reading passages when set with comfortable spacing, especially for punchy editorial callouts or marketing copy.
The tone is energetic and forward-moving, with a sporty, contemporary feel. Its slanted stance and heavy color give it a confident, assertive voice that reads as friendly rather than severe. Overall it suggests momentum, optimism, and a slightly playful modernity.
The design appears intended to deliver strong emphasis with a streamlined, contemporary voice. The combination of heavy weight and a consistent italic slant prioritizes immediacy and motion, while rounded geometry and open counters help preserve clarity in display and short text settings.
The numerals match the letterforms’ slanted, weighty character and feel designed to hold up in large sizes. The overall texture is consistent and smooth, with a clear emphasis on rounded geometry over sharp, angular detailing.