Sans Normal Logoh 4 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'FF Good', 'FF Scuba', and 'FF Zwo' by FontFont; 'Roihu' by Melvastype; 'Acto' by Monotype; and 'Tabac Sans' by Suitcase Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, punchy, friendly, energetic, confident, impact, modernity, energy, approachability, clarity, geometric, rounded, oblique, compact, heavy.
A very heavy, oblique sans with a geometric foundation and softly rounded joins. Letterforms show broad, even strokes with minimal contrast, wide internal counters, and a slightly compact feel created by tight apertures and sturdy verticals. The slant is consistent across caps, lowercase, and figures, giving lines a forward-leaning rhythm. Curves are smooth and full (notably in O/C/G and the rounded bowls), while diagonals and terminals are cut cleanly with subtle wedge-like ends that keep the texture crisp at large sizes.
Best suited for high-impact display settings such as headlines, posters, and hero text where the weight and slant can carry the composition. It also works well for bold branding systems, sports and fitness graphics, packaging callouts, and short UI or editorial accents where a strong, energetic voice is needed.
The overall tone is bold and upbeat, with a forward-driving, athletic energy. Its rounded geometry keeps it approachable rather than aggressive, making it feel contemporary and friendly while still commanding attention.
The design appears intended to deliver maximum impact with a modern, geometric voice—combining a strong oblique stance with rounded construction for readability and approachability. It prioritizes a dense, confident texture that remains clean and consistent in large-scale typography.
Caps read as stable and blocky with generous proportions, while the lowercase maintains strong differentiation and open counters for a dense, high-impact color. Numerals are similarly weighty and slanted, designed to match the headline texture and maintain a cohesive, poster-ready presence.