Sans Normal Mykir 7 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Elisar DT' by DTP Types; 'Croma Sans' by Hoftype; 'Avenir Next Arabic', 'Avenir Next Cyrillic', 'Avenir Next Georgian', 'Avenir Next Thai', and 'Avenir Next World' by Linotype; 'Mundo Sans' by Monotype; and 'Mato Sans' by Picador (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, chunky, playful, retro, confident, impact, approachability, display emphasis, brand voice, soft corners, heavy weight, large counters, blunt terminals, bouncy rhythm.
This typeface uses heavy, rounded forms with a broad footprint and softly curved joins. Strokes are consistently thick and smooth, with minimal modulation and largely blunt terminals that keep edges clean rather than calligraphic. Counters are generous for the weight, and curves on letters like C, G, O, and S feel open and circular, while straight-sided letters (E, F, H, N) maintain sturdy, blocky proportions. Spacing and widths vary naturally across glyphs, producing a lively rhythm in text without becoming irregular.
Best suited to short-to-medium text at display sizes where its mass and roundness can carry visual impact—headlines, campaign graphics, storefront or event signage, and bold brand systems. It can also work for packaging and labels where a friendly, high-visibility voice is needed.
The overall tone is bold and approachable, combining a sturdy presence with a warm, slightly playful friendliness. Its rounded geometry and ample shapes give it a retro-leaning, poster-like energy that reads as upbeat and confident rather than austere.
The design appears intended to deliver maximum presence with approachable, rounded geometry, balancing readability with a strong, characterful silhouette. Its construction suggests a focus on contemporary display use where warmth and emphasis are more important than typographic delicacy.
Lowercase forms show a single-storey a and g, reinforcing an informal, contemporary feel. Numerals are similarly weighty and clear, designed more for impact than compactness, with rounded bowls and simple construction.