Sans Normal Amnem 10 is a regular weight, wide, low contrast, upright, normal x-height font visually similar to 'FS Elliot' and 'FS Elliot Paneuropean' by Fontsmith, 'Galvani' by Hoftype, 'Clear Sans' by Positype, 'Neue Reman Gt' and 'Neue Reman Sans' by Propertype, and 'Masny' by Tour De Force (names referenced only for comparison).
Keywords: ui text, product design, signage, headlines, branding, clean, neutral, modern, friendly, utilitarian, everyday legibility, neutral branding, systemlike clarity, geometric simplicity, geometric, rounded, open counters, even stroke, generous spacing.
A clean sans with geometric, rounded construction and even, low-modulation strokes. Curves are smooth and broadly drawn, with open apertures and round counters that keep shapes readable at a range of sizes. Terminals are crisp and straightforward, and the overall rhythm feels steady and uncluttered, with a slightly expansive footprint that gives letters and numerals ample breathing room.
Well-suited to interface typography, product UI, and general-purpose corporate communication where clarity and consistency are priorities. Its roomy shapes also work well for short headlines, wayfinding, labels, and brand systems that need a contemporary, approachable sans without overt personality.
The tone is modern and neutral with a gentle friendliness coming from the rounded, circular forms. It reads as practical and approachable rather than expressive or ornamental, making it feel dependable for everyday communication.
The design appears intended as a versatile, modern workhorse sans that emphasizes legibility through open forms, stable geometry, and an even typographic color. It aims to be unobtrusive and reliable, performing consistently across display sizes and functional layouts.
Capitals present simple, high-clarity silhouettes, while lowercase forms maintain a consistent geometric logic; the single-storey-style construction visible in letters like “a” reinforces the contemporary, simplified feel. Numerals match the letterforms with rounded bowls and steady proportions, supporting clear UI-style reading.