Sans Normal Nogun 18 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'AG Royal' by Berthold, 'BR Candor' and 'BR Segma' by Brink, 'FF Infra' by FontFont, 'Nurom Next' by The Northern Block, 'Mundial Narrow' by TipoType, and 'Gordita' by Type Atelier (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, friendly, modern, punchy, casual, impact, clarity, approachability, modernity, geometric, rounded, blocky, compact, high impact.
A heavy, geometric sans with robust strokes and rounded curve geometry. Counters are relatively tight and apertures are modest, giving letters a compact, dense texture. Terminals are clean and mostly horizontal/vertical, while bowls and curves (C, G, O, e) read as smooth and circular. The lowercase uses single-storey forms (notably a and g), and the overall rhythm is steady and sturdy with crisp joins and minimal modulation.
Best suited for display typography where weight and presence are needed: headlines, posters, brand marks, packaging, and bold callouts. It also works well for short UI labels or signage where quick recognition is more important than long-form reading comfort.
The tone is bold and approachable—confident without feeling formal. Its rounded geometry and simplified lowercase shapes add a friendly, contemporary flavor that reads as straightforward and energetic in headlines.
The design appears intended to deliver maximum impact with a clean, contemporary look—using geometric construction and simplified lowercase forms to stay friendly and legible in large sizes while maintaining a strong, compact typographic color.
Large punctuation-like shapes (dots on i/j) appear prominent, reinforcing clarity at display sizes. Figures are hefty and clear, with open, easy-to-spot silhouettes that suit attention-grabbing settings.