Sans Normal Nubew 12 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Avenir Next Arabic', 'Avenir Next Cyrillic', 'Avenir Next Georgian', 'Avenir Next Hebrew', 'Avenir Next Thai', and 'Avenir Next World' by Linotype (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, playful, confident, retro, impact, approachability, legibility, display, rounded, soft, chunky, geometric, compact counters.
A heavy, rounded sans with broad proportions and smooth, geometric curves. Strokes are monolinear and strongly weighted, with softened corners and generous rounding throughout, giving letters a sculpted, “cut from shapes” feel. Counters are relatively compact, apertures are fairly closed, and spacing reads sturdy and stable at display sizes. Lowercase forms are simple and sturdy, with a single-storey “a” and “g”, short extenders, and a consistent, blocky rhythm across words and lines. Numerals match the letterforms with rounded bowls and bold, simplified silhouettes.
Best suited to headlines, short statements, and brand-forward typography where a strong, friendly voice is needed. It works well for packaging, signage, and promotional graphics, and can be effective in playful editorial callouts or UI banners when used at larger sizes.
The overall tone is upbeat and approachable, with a bold friendliness that feels confident rather than formal. The rounded geometry and compact interior spaces add a slightly retro, poster-like energy, making it feel at home in expressive, attention-grabbing settings.
The design appears intended to deliver maximum impact with an approachable personality: a bold, rounded sans that stays simple and geometric while maintaining a warm, contemporary-retro feel for display typography.
Round letters like O/C/G/Q emphasize near-circular construction, while diagonals (K, V, W, X, Y) stay thick and stable, avoiding sharpness. The design’s tight apertures and dense color suggest it will read best when given a bit of breathing room in tracking and line spacing, especially in longer text.