Sans Superellipse Huboh 10 is a very bold, narrow, low contrast, upright, normal x-height font visually similar to 'Albireo' by Cory Maylett Design, 'Broadside' by Device, 'FS Industrie' by Fontsmith, 'Champion Gothic' by Hoefler & Co., and 'Molde' by Letritas (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, signage, industrial, authoritative, sporty, retro, poster-ready, space-saving impact, bold branding, signage clarity, geometric consistency, blocky, compact, squared-round, stencil-like, geometric.
A compact, heavy sans with rounded-rectangle construction and broadly squared counters. Strokes are uniformly thick with minimal modulation, and terminals are mostly flat, creating a strong, block-like texture. Curves (C, O, S) read as superelliptical rather than circular, while joins and diagonals (K, V, W, X) stay crisp and stable. Lowercase forms are sturdy and simplified, with a single-storey a and a robust, squared-shoulder n/m; apertures are relatively tight, reinforcing a dense, impact-oriented rhythm.
Best suited to headlines, posters, logos, and bold brand systems where compact width and high visual weight help maximize impact. It can also perform well in signage, labels, and packaging where a tough, geometric voice is desirable and text is set at display sizes.
The overall tone is tough, direct, and utilitarian, with a slightly retro display energy reminiscent of athletic branding and industrial signage. Its compressed proportions and squared-round shapes project confidence and immediacy, favoring bold statements over subtlety.
The design appears intended to deliver maximum punch in limited horizontal space, using rounded-rectilinear geometry to keep forms consistent and highly legible at large sizes. It prioritizes a strong, modern-industrial silhouette and a dense typographic color for attention-grabbing messaging.
Numerals are tall and solid with consistent weight, designed to hold up at large sizes and remain visually unified with the letters. The punctuation and spacing shown in the sample create a strong vertical cadence, and the dense interior spaces give lines a dark, continuous presence.