Slab Square Pevo 7 is a regular weight, wide, low contrast, upright, normal x-height font.
Keywords: editorial, headlines, branding, packaging, posters, sturdy, pragmatic, classic, authoritative, readability, robustness, print utility, heritage tone, slab serif, bracketed, blocky, open counters, readable.
A robust slab-serif with broad proportions, low stroke contrast, and a steady, upright stance. Serifs are heavy and mostly square, with subtle bracketing that softens joins on many letters. Curves are generously rounded with open counters, while horizontals and terminals feel firm and flat-ended, creating a strong baseline and clear rhythm. Uppercase forms read clean and architectural, and the lowercase maintains a straightforward texture with a moderate x-height and compact, workmanlike details.
It performs well in headlines and subheads where its broad, sturdy forms can project clarity and presence. The even texture also supports short-to-medium text in editorial layouts, captions, and product copy where a solid slab-serif voice is desired. Its strong shapes make it suitable for branding and packaging that needs a confident, heritage-leaning tone.
The overall tone is confident and dependable, with a traditional, print-oriented presence. Its wide stance and sturdy slabs give it an authoritative, no-nonsense voice that feels at home in editorial and institutional settings without becoming overly formal.
The design appears intended to deliver a dependable slab-serif workhorse: wide, sturdy letterforms with low contrast for consistent readability and a strong typographic footprint. The mix of firm square serifs and gently rounded joins suggests a balance between industrial solidity and comfortable text setting.
In text, the face holds a consistent color and spacing, with clear differentiation between similar shapes (notably the rounded forms like O/Q and the open bowls in letters such as a/e). Numerals appear stable and legible, matching the weight and serif treatment of the letters for cohesive setting across mixed content.