Sans Normal Okluf 11 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Neue Haas Grotesk Display' and 'Neue Haas Grotesk Text' by Linotype and 'Reyhan' by Plantype (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, packaging, confident, friendly, modern, neutral, clean, impact, clarity, modern utility, approachability, readability, rounded, geometric, compact, solid, open.
A sturdy sans with broad, rounded forms and a compact, efficient fit. Strokes are heavy and even, with smooth curves and crisp, squared terminals that keep counters open in letters like C, S, and e. Uppercase shapes read geometric and stable, while the lowercase stays simple and highly legible, with single-storey a and g and minimal modulation. Numerals are similarly robust and straightforward, emphasizing clear silhouettes over finesse.
Best suited to headlines, titles, and short bursts of text where strong impact and quick legibility matter. It also works well for branding systems, packaging, and signage that need a clean, contemporary sans with a friendly edge.
The overall tone is confident and contemporary, with a friendly, approachable warmth from the rounded geometry. It feels pragmatic and direct rather than stylishly idiosyncratic, making it a dependable voice that can lean either corporate or casual depending on color and layout.
Designed to deliver a clear, modern sans voice with high visual impact and dependable readability. The rounded geometric construction and sturdy strokes suggest an intention to balance friendliness with authority for prominent typography.
The weight and tight internal spacing create strong color on the page, and the round bowls combined with flat-cut terminals give a modern, engineered rhythm. Distinct diagonals in V/W/X and clear differentiation among similar shapes (like O/0 and I/l) support quick scanning at display sizes.