Sans Normal Omdig 5 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Linotype Aroma' and 'Linotype Aroma No. 2' by Linotype, 'TheSans' by LucasFonts, and 'Modal' by Schriftlabor (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, app ui, friendly, confident, modern, approachable, sporty, impact, approachability, clarity, contemporary branding, rounded, soft corners, compact, sturdy, clean.
A heavy, rounded sans with compact proportions and smooth, continuous curves. Strokes are uniform and sturdy, with gently softened terminals and minimal modulation, producing an even, solid color in text. Counters are fairly open for the weight, and many joins are rounded, giving forms like B, R, S, and a a soft, inflated feel. The lowercase uses a single-storey a and g, with simple, utilitarian shapes and short-to-moderate extenders; the t has a compact crossbar and the i/j use round dots. Numerals are straightforward and wide-set, with a simple, geometric 0 and robust, highly legible figures overall.
Well-suited for headlines, posters, and bold brand statements where a friendly, modern sans is needed. It should work effectively for packaging, signage, and UI elements such as buttons or navigation labels, especially when a rounded, approachable voice is desired.
The overall tone is friendly and contemporary, with a confident, no-nonsense presence. Rounded detailing tempers the heaviness, making it feel welcoming rather than aggressive, and the dense texture reads as energetic and attention-grabbing.
The design appears intended to deliver strong impact with a softened, approachable character—combining dense stroke weight and clean geometry with rounded finishing to keep the tone warm and contemporary.
Spacing appears generous enough to keep counters from clogging at display sizes, while the strong weight creates a tight, poster-like rhythm in longer lines. The broad curves and softened corners help maintain clarity in curved letters (C, G, O, Q) and keep the texture consistent across mixed-case settings.