Slab Contrasted Roga 3 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Gimbal Egyptian' by AVP, 'Equip Slab' and 'Shandon Slab' by Hoftype, 'Egyptian Slate' by Monotype, and 'Paul Slab' and 'Paul Slab Soft' by artill (names referenced only for comparison).
Keywords: headlines, posters, signage, packaging, sports branding, bold, industrial, confident, retro, collegiate, impact, sturdiness, headline readability, nostalgic display, blocky, bracketed, chunky, sturdy, high-impact.
A heavy, slab-serif design with broad proportions and compact internal counters. Strokes are largely even, with subtle modulation and thick, rectangular serifs that read as firm footings rather than delicate terminals. Curves (C, O, S) are full and rounded, while joins and corners stay blunt, giving the alphabet a carved, poster-ready solidity. Lowercase forms are similarly weighty and straightforward, with sturdy stems, a single-storey a, and a robust, legible numeral set that matches the overall mass and rhythm.
Best suited to large-scale settings such as headlines, posters, storefront or wayfinding signage, and packaging where impact and durability of form are priorities. It can also support sports or club-style branding and punchy editorial callouts, especially when paired with a lighter companion for body copy.
The tone is assertive and workmanlike, evoking classic American display typography used for signage, uniforms, and headline-driven layouts. Its dense color and squared-off details communicate strength, reliability, and a slightly nostalgic, mid-century print feel.
The design appears intended as a high-impact slab serif for display typography, prioritizing strong silhouettes, stable serifs, and a consistent, muscular rhythm that remains readable under emphasis and at distance.
At text sizes the heavy weight produces a dark, continuous texture, so it benefits from generous tracking and ample line spacing. The wide set and thick slabs make it especially effective when you want letters to hold their shape against busy backgrounds or at distance.