Sans Normal Jobey 5 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Moris' by Katatrad; 'Core Sans A', 'Core Sans N', and 'Core Sans NR' by S-Core; 'Fagun' by The Northern Block; and 'Gogh' by Type Forward (names referenced only for comparison).
Keywords: sports branding, posters, headlines, advertising, packaging, sporty, urgent, confident, modern, energetic, impact, speed, display, branding, attention, forward-leaning, chunky, rounded, punchy, sturdy.
A heavy, forward-leaning sans with broad proportions and smoothly rounded curves. Strokes are consistently thick with minimal modulation, producing a compact, chunky color. Counters are generally open and circular/oval, while terminals are clean and blunt; joins stay sturdy and avoid fragile details. The italic slant is pronounced, giving the letterforms a fast, directional rhythm, and spacing reads slightly tight in dense settings, emphasizing mass and momentum.
Best suited for short, high-impact text such as headlines, poster typography, sports or automotive branding, promotional graphics, and attention-grabbing packaging. It can also work for UI or wayfinding labels when a forceful, energetic voice is desired, though the heavy weight and strong slant may be less comfortable for long reading.
The overall tone is bold and assertive, with a distinctly kinetic feel from the strong slant and wide stance. It suggests speed, impact, and contemporary utility—more action-oriented than formal—while keeping a friendly, rounded softness in its curves.
The design appears intended to deliver maximum visual punch with a streamlined, contemporary sans structure. Its pronounced italic angle and broad, rounded construction aim to communicate motion and confidence while staying simple and highly legible at display sizes.
Uppercase forms feel blocky and stable, while lowercase shapes maintain roundness and weight without becoming delicate. Numerals match the same robust, simplified construction, making the set feel cohesive for display use where strong presence is needed.