Sans Normal Lulam 5 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Moveo Sans' by Green Type, 'Qubo' by Hoftype, 'Fact' by ParaType, 'Core Sans N SC' by S-Core, 'Fagun' by The Northern Block, and 'Blacker Sans Pro' by Zetafonts (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, assertive, energetic, playful, retro, impact, motion, display, brand presence, modern tone, oblique, chunky, rounded, compact, punchy.
A heavy, oblique sans with broad proportions and rounded, softly squared counters. Strokes stay largely uniform, emphasizing mass and solidity, while terminals are clean and slightly eased rather than sharply cut. The italic slant is consistent and gives the forms a forward-leaning rhythm; round letters like O/Q read as robust ovals, and diagonals (K, V, W, X) are thick and stable. Lowercase shapes are simple and full-bodied, with single-storey a and g and generous bowls that keep interior spaces open even at bold sizes.
This style is well-suited to headlines, promotional graphics, posters, and branding where bold, fast-looking typography is needed. It also fits sports and lifestyle applications, packaging, and social media graphics where strong presence and quick legibility matter more than delicate detail.
The overall tone is confident and high-impact, with a kinetic, forward-leaning feel. Its rounded construction and chunky weight add friendliness and a touch of retro display energy, making it feel sporty and attention-grabbing rather than formal.
The design appears intended to deliver maximum impact with a streamlined, modern sans structure, using a consistent oblique angle and rounded geometry to suggest motion and approachability. It prioritizes visual punch and clarity in display settings while retaining enough openness in counters to stay readable at medium-to-large sizes.
Because of the dense weight and oblique stance, texture can become quite dark in longer paragraphs; it reads best when given ample line spacing or used at larger sizes. The numerals share the same sturdy, rounded build, supporting cohesive headline and branding use.