Sans Other Ubsi 3 is a light, normal width, medium contrast, upright, normal x-height font.
Keywords: editorial, branding, magazine, posters, packaging, modernist, refined, airy, technical, minimal, add character, improve clarity, editorial tone, modern refinement, distinct joins, open apertures, high-contrast joins, ink-trap hints, angular cuts, calligraphic touch.
A clean sans with a noticeably calligraphic stroke logic: thin, even stems are paired with tapered terminals and sharp, wedge-like cuts at joins. Curves are generous and open, with round bowls that often meet straight segments in crisp corners rather than soft transitions. Several letters show subtle notch-like detailing at interior corners (especially where a curve meets a stem), giving the shapes a slightly engineered, articulated feel. The overall spacing reads open and calm, with simple, legible forms and occasional distinctive construction in diagonals and terminals.
Well-suited to editorial typography, brand wordmarks, and design-led interfaces where a clean sans is desired but with more character than a purely neutral grotesk. It can work for headlines and subheads, and for short-to-medium text where its open shapes and crisp joins remain clear. The distinctive join detailing can also add polish to packaging and poster work.
The tone is modern and restrained, with a hint of bespoke refinement from the tapered endings and crisp join details. It feels precise and slightly technical rather than purely neutral, suggesting a contemporary editorial or design-forward voice without becoming decorative.
The design appears intended to bridge neutral sans readability with crafted, calligraphic-inflected construction. By combining open, modern proportions with tapered terminals and sharpened joins, it aims to feel contemporary and precise while still offering a recognizable, curated personality.
Uppercase forms stay straightforward and geometric, while the lowercase introduces more personality through hooky terminals (notably in letters like a, f, t, and y) and the subtle join notches. Numerals appear drawn with the same tapered-terminal vocabulary, leaning toward elegant display clarity rather than utilitarian signage bluntness.