Sans Normal Imriz 7 is a very bold, wide, low contrast, upright, tall x-height font.
Keywords: headlines, posters, packaging, kids branding, stickers, playful, friendly, bubbly, cheerful, chunky, friendly display, playful branding, bold impact, softening tone, rounded, soft, puffy, cartoonish, compact.
This typeface uses heavily rounded, inflated-looking forms with soft terminals and near-monolinear strokes throughout. Counters are small and often rounded-oval, giving letters a dense, chunky silhouette, while joins and corners are consistently blunted rather than sharp. Proportions lean toward broad, squat shapes with a buoyant baseline rhythm; bowls and stems feel slightly irregular in a hand-shaped way, keeping the texture lively rather than rigidly geometric. The lowercase is highly simplified with single-storey a and g, circular dots, and minimal detailing, prioritizing mass and clarity over fine structure.
Best suited to display settings where its bold, rounded character can carry personality: headlines, posters, playful branding, packaging, social graphics, stickers, and short calls-to-action. It can also work for logos or wordmarks that benefit from a soft, friendly voice and strong silhouette.
The overall tone is warm and humorous, with a toy-like, snackable presence that reads as approachable and upbeat. Its puffy shapes and friendly curves suggest kid-oriented, casual, and lighthearted messaging more than formal or technical content.
The design appears intended to deliver maximum friendliness and impact through thick, rounded shapes and simplified letterforms. It aims for a cartoon-like, approachable display voice with strong presence and easy recognition at larger sizes.
At text sizes the heavy color and tight interior spaces make it most comfortable in short bursts (titles, labels, punchy lines) rather than long reading. The numerals match the same inflated, rounded construction, helping mixed alphanumeric settings feel consistent.