Sans Normal Imrit 7 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Nexa Round' by Fontfabric (names referenced only for comparison).
Keywords: headlines, posters, packaging, children’s, stickers, playful, friendly, bubbly, cheerful, cartoonish, friendliness, impact, approachability, whimsy, simplicity, rounded, soft, chunky, puffy, bulky.
A heavy, rounded sans with inflated strokes and generously softened corners throughout. The letterforms favor simple geometric construction—ovals and circles—with small, rounded counters that stay open enough for display use. Terminals are blunted and pill-like, joins are smooth, and the overall silhouette reads as compact and “puffy,” with minimal internal detailing. Spacing appears comfortable at larger sizes, while the thick strokes and tight counters create a dense, poster-like color in text.
Best suited to headlines, posters, packaging, and playful brand moments where a soft, friendly voice is needed. It works well for short callouts, logos, labels, kids-focused materials, and social graphics, especially when set with ample size and breathing room.
The overall tone is upbeat and approachable, with a toy-like, candy-coated feel. Its soft geometry and chunky rhythm make it feel informal and fun rather than corporate or editorial, leaning toward youthful, lighthearted messaging.
The design appears intended to provide an instantly friendly, high-impact display voice built from rounded, geometric forms. Its inflated strokes and simplified details prioritize warmth and approachability while maintaining clear, sturdy silhouettes for attention-grabbing typography.
Uppercase forms are especially blocky and stable, while lowercase shapes maintain the same rounded construction with single-storey behavior where applicable (e.g., a). Numerals follow the same inflated styling, with rounded interior apertures that echo the letter counters. The bold presence can reduce fine differentiation in long passages, but it delivers strong impact and high visibility for short strings.