Sans Normal Kirin 14 is a bold, wide, low contrast, italic, normal x-height font visually similar to 'AG Book W1G' by Berthold, 'Surt' by Blaze Type, 'Maison Neue' by Milieu Grotesque, 'NeoGram' by The Northern Block, and 'TT Commons™️ Pro' by TypeType (names referenced only for comparison).
Keywords: posters, headlines, branding, advertising, sportswear, sporty, modern, confident, dynamic, headline, impact, speed, attention, clarity, modernity, oblique, geometric, roundish, clean, sturdy.
A heavy, oblique sans with broad proportions and a compact, efficient rhythm. Strokes are low-contrast and appear consistently thick, with smooth curves and largely straight, trimmed terminals. Counters are open and simple, and the overall construction leans geometric, with rounded bowls and steady stroke joins that keep letterforms crisp at display sizes.
This font performs best in short to medium display settings such as headlines, posters, and promotional graphics where its strong weight and slant can carry the layout. It also fits branding and packaging that wants a contemporary, energetic feel, especially in contexts like sports, tech, or modern retail messaging.
The slanted, weighty forms give the face a forward-leaning, energetic tone that reads as modern and assertive. Its wide stance and solid color create a confident, promotional voice suited to attention-grabbing messaging rather than subtle text setting.
The design appears intended to deliver high-impact, contemporary display typography with a dynamic, forward motion. Its simplified, low-contrast structure and wide proportions prioritize clarity and presence in large sizes and high-contrast applications.
Spacing appears generous and the wide letterforms create a strong horizontal flow. Numerals match the same robust, oblique treatment, with clear silhouettes that prioritize impact and quick recognition.