Sans Superellipse Hokim 2 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Mercurial' by Grype, 'Obvia Wide' by Typefolio, and 'Ranelte' by insigne (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, packaging, sturdy, modern, friendly, industrial, confident, impact, clarity, modernity, approachability, systematic, rounded corners, soft squared, compact, blocky, high impact.
A heavy, geometric sans with soft-squared (superellipse-like) bowls and rounded corners throughout. Strokes are thick and even, with blunt terminals and a compact, tightly engineered feel in the counters and joins. The uppercase is wide and stable with simplified, squared-off curves (notably in C, G, O, Q), while the lowercase maintains a workmanlike, single-storey construction where applicable, keeping forms open but dense. Numerals match the same boxy-round logic, with large, controlled counters and a uniform rhythm that holds up at display sizes.
Best suited for headlines, short statements, and identity work where strong impact and a clean geometric voice are needed. It can also work for signage and packaging thanks to its simplified shapes and steady rhythm, especially when given room to breathe.
The overall tone is bold and pragmatic, pairing friendliness from the rounded corners with an assertive, no-nonsense presence. It reads as contemporary and utilitarian, leaning toward tech-forward or signage-like clarity rather than delicate refinement.
Likely intended as a contemporary, high-impact geometric sans that combines sturdy construction with softened corners for approachability. The consistent superellipse-based shaping suggests a focus on strong silhouette recognition and a cohesive, modern system across letters and numerals.
The design emphasizes consistent corner radii and rectilinear geometry, creating a strong, coherent texture in blocks of text. The heavy weight and compact internal spaces suggest it will benefit from generous tracking and ample line spacing when set in paragraphs.