Sans Faceted Helu 7 is a very bold, very narrow, low contrast, upright, normal x-height font visually similar to 'Neumatic Compressed' by Arkitype, 'Compacta' by ITC, 'Cimo' by Monotype, 'Hype Vol 1' by Positype, 'Agharti' by That That Creative, 'Bitcrusher' by Typodermic, and 'Heading Now' by Zetafonts (names referenced only for comparison).
Keywords: posters, headlines, signage, branding, packaging, industrial, poster, retro, commanding, urban, space saving, high impact, graphic identity, industrial tone, condensed, angular, chiseled, geometric, monolinear.
A tall, condensed display sans with sharply faceted construction that replaces curves with planar cuts and angled terminals. Strokes are heavy and essentially monolinear, producing dense black silhouettes with tight internal counters. Many joins and corners are clipped rather than rounded, creating a crisp, mechanical rhythm across the alphabet. The lowercase follows the same narrow, vertical emphasis with compact bowls and short apertures, and the numerals match the rigid, straight-sided geometry for consistent color in lines of text.
Best suited to headlines, poster typography, covers, and branding where a compact width and strong presence are desired. It can work well for signage, labels, and packaging that benefit from an industrial, geometric voice, especially when set large with generous tracking or leading.
The overall tone is forceful and utilitarian, with a hard-edged, engineered feel. Its compressed proportions and faceted details suggest signage, machinery, and urban graphics, reading as bold, no-nonsense, and slightly retro-industrial.
The design appears intended to maximize impact in a tight horizontal footprint while adding a distinctive faceted, cut-metal character. By keeping stroke weight consistent and geometry strict, it aims for immediate legibility at display sizes and a recognizable, engineered silhouette.
In longer lines, the narrow letterforms create a strong vertical cadence and high visual density, which can feel impactful but demanding at small sizes. The faceting adds character without introducing decorative flourishes, keeping the style firmly in a graphic, structural lane.