Slab Contrasted Roby 7 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Gimbal Egyptian' by AVP, 'FF Marselis Slab' by FontFont, 'Directa Serif' by Outras Fontes, 'LFT Etica Sheriff' by TypeTogether, 'Grifa Slab' by deFharo, and 'Bommer Slab' and 'Bommer Slab Rounded' by dooType (names referenced only for comparison).
Keywords: headlines, posters, packaging, signage, logos, bold, rugged, western, industrial, friendly, impact, sturdiness, vintage feel, legibility, slab serif, bracketed, blocky, rounded, chunky.
A heavy slab serif with broad, weighty strokes and compact internal counters. The serifs are thick and mostly bracketed, with squared terminals and subtly rounded corners that soften the otherwise blocky silhouette. Letterforms lean on sturdy vertical stems, wide slabs, and a consistent, low-contrast rhythm; curves (C, O, S) are full and rounded, while joins and shoulders remain dense and blunt. Numerals match the same stout construction, reading clearly at display sizes with minimal delicacy.
Best suited to headlines and short blocks of text where its heavy slabs can create strong visual impact. It works well for posters, labels, and packaging that need a sturdy, vintage-leaning presence, and for signage or logotypes that benefit from high solidity and clear letter shapes at larger sizes.
The font conveys a strong, no-nonsense voice with a hint of vintage poster character. Its chunky slabs and dense color feel confident and workmanlike, while the rounded shaping keeps it approachable rather than severe. Overall it suggests heritage signage and bold print ephemera.
The design appears intended to deliver maximum presence and durability, pairing bold slab serifs with softened corners for a practical, approachable display style. It aims to evoke traditional print and signage aesthetics while staying straightforward and legible in contemporary layout contexts.
Spacing appears intentionally generous for such a heavy design, helping keep the text sample readable despite tight counters. The uppercase feels particularly poster-ready, and the lowercase maintains the same muscular tone without becoming overly decorative.