Sans Normal Agmom 7 is a regular weight, normal width, monoline, upright, normal x-height font.
Keywords: ui text, branding, headlines, packaging, posters, friendly, casual, modern, approachable, playful, approachability, clarity, everyday modernity, warm minimalism, brand versatility, rounded, soft, clean, open, geometric.
A clean sans with gently rounded, near-monoline strokes and broadly geometric construction. Curves are smooth and circular, while terminals tend to finish with soft, slightly angled cuts that add a subtle handmade liveliness. Proportions feel open and readable with generous counters, rounded bowls, and a simple, contemporary lowercase that stays steady across sizes. Capitals are sturdy and straightforward, and the numerals follow the same rounded, even rhythm for consistent color in text.
This face fits well for interface copy, product branding, and editorial headlines where a modern, friendly sans is needed. It also works effectively in packaging and poster typography, especially when a clean look with a touch of warmth helps the message feel accessible.
The overall tone is friendly and informal without becoming quirky, giving text a light, approachable voice. Subtle irregularities in angles and joins lend a human touch, keeping the texture warm rather than strictly mechanical.
The design appears intended to deliver a contemporary, easygoing sans that remains legible in continuous reading while avoiding a sterile tone. By pairing geometric roundness with softly angled terminals, it aims to feel modern and usable, with a small dose of personality for display and brand applications.
In running text, the spacing and open apertures keep words clear, while the slightly angled terminals create a gentle, energetic cadence. The design maintains a consistent stroke presence across curved and straight forms, supporting a smooth typographic texture in paragraphs and headings.